Rice Named AMVAC Business Unit Leader, Application Technologies
June 25, 2024 
Rick Rice (Photo: AMVAC)
AMVAC, an American Vanguard Company, has announced the promotion of industry veteran Rick Rice to Business Unit Leader, Application Technologies.
In his new role, Rice leads the company’s application technology business unit (ATBU) which oversees the commercial aspects of AMVAC’s SmartBox and Lock’N Load legacy systems, as well as SIMPAS technologies (SIMPAS, SmartBox+/SIMPAS Solo), SIMPAS-applied Solutions and ULTIMUS.
Under Rice’s leadership, AMVAC’s ATBU will continue its commitment to positioning the company’s precision ag technologies as tailored solutions to address evolving market demands.
Rice has enjoyed a long career in sales and marketing in crop protection, seed genetics, biotechnology, and application technology. He joined AMVAC in 2015 as Director, Application Technology, demonstrating exceptional leadership qualities and a deep understanding of the agriculture landscape.
“Rick brings more than two decades of progressive experience in the agriculture industry, making him ideally suited to drive forward AMVAC’s initiatives in new application technologies,” says Eric Wintemute, CEO and Chairman of the Board, American Vanguard. “We are excited to see the ATBU thrive under Rick’s leadership as we continue to innovate and meet the evolving needs of our customers.”
Information from AMVAC
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